The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands download
Par smith evelyn le dimanche, janvier 31 2016, 02:15 - Lien permanent
The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands by Jean-Noel Kapferer, Vincent Bastien
The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands Jean-Noel Kapferer, Vincent Bastien ebook
Format: pdf
Publisher: Kogan Page
ISBN: 0749454776, 9780749454777
Page: 337
(2009), The Luxury Strategy, Break the rules of marketing to build luxury brands, Philadelphia: Kogan Page Limited. Although luxury brands have a marketing strategy, it should not follow some of the main rules of the field. Who wants to learn more about the luxury market and how it differs from other markets I recommend the amazing book from Jean-Noël Kapferer: The Luxury Strategy, break the rules of marketing to build luxury brands. If identity make luxury brands unique, it means that identity is the USP of a luxury brand. Knockoff luxury goods are so readily available that some consumers don't realize they're purchasing illegal merchandise. Kapferer and Bastien (2008) stated as a Moreover, is the USP really unimportant? Luxury is in fashion and is now to be found in almost every retail, manufacturing and service sector. The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands. Our Companies · Press Centre · Investor Centre · Reading Room · Careers · WPPED Cream · Advertising · Branding · Consumer Insights · Design · Digital · Marketing · Market Research · Media · Public Relations · Relationship Marketing. Investors know that the luxury goods market is a cyclical industry, but this time may be different.