Alignment: using the balanced scorecard to create corporate synergies by Robert S. Kaplan, David P. Norton

Alignment: using the balanced scorecard to create corporate synergies



Download Alignment: using the balanced scorecard to create corporate synergies




Alignment: using the balanced scorecard to create corporate synergies Robert S. Kaplan, David P. Norton ebook
ISBN: 1591396905, 9781591396901
Page: 302
Format: pdf
Publisher: Harvard Business Press


Kaplan and Norton (2001a) discuss alignment in terms of synergies created between business units and the corporate headquarters. The literature review will be based on the research into alignment of business and IT strategies. Pada tahun 2006, ditandai dengan pemunculan buku Robert S. Alignment: Using the Balanced Scorecard to Create Corporate SynergiesMost organisations consist of multiple business and support units, each populated by highly trained, experienced executives. If the company have a Porter's analysis cannot cope with interdependencies and synergies within the portfolio a large company. The fourth For example, General Motors use balanced scorecard to measures customer satisfaction and market share in target segments. The porter's 5 forces is a simple tool to understanding where the company power lies in a business situation. Norton yang terbaru, yang berjudul “Alignment : Using the Balanced Scorecard to Create the Corporate Synergies”. The balanced scorecard has four interrelated perspectives Kaplan and Norton (1996) which are used in a cause and effect relationship to align strategy. Synergy means that the whole is greater than the sum of the individual .. In order to reduce the threat of new entry, the company needs to create a good brand image.

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